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Heroes & Super Villains (Week 51):The Word of the Week is "Priority" | Takin' Mines
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Heroes & Super Villains (Week 51): The Word of the Week is “Priority”
By  |  07.28.2013  | 
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In a surprising twist of events, it was announced earlier this week that Priority Records, the record label responsible for creating the distinct sounds of the West coast, has been relaunched via the collaborative forces of Capitol Music Group and Insurgency Music.Spearheading the newly formed label is none other than Insurgency Music’s Michael Cohen.


But not all are satisfied with the decision to breathe new life into the label. Strange Music‘s Dave Weiner was initially distraught once he heard the news. “I was excited to see what their plans were and then I read their press release. It was definitely a difficult read, a hard pill to swallow” says Weiner, who is currently associated with the label responsible for working with such acts as Tech N9ne and Jay Rock.


Conversely, some individuals are excited for the label rebirth.Just Blaze and Bauuer‘s “Higher” will be the first song to be officially released on August 13th and Harry Fraud‘s Surf School label will be working with Priority. Is this the best move for Priority or will the label become a ghost of its former self? Only time will tell as to how successful they will be.


This week, here’s our top five slept on picks of the week, from Kevin Sinatra, Audio Push, Panama, Trev Rich, and SD.


01) Kevin Sinatra (feat. OG Dutchmaster)- “Crystal Children”


Directed by: VirtuosoTheGod


02) Audio Push – “Shine”



03) Panama- “Money, Power, Respect”



04) Trev Rich- “EyeSolation pt.1”



05) GoldLink- “They Don’t Like Me”



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Greg Grease – “Forward”



If you’ve managed to get this far during the week, you probably deserve a break. And what good timing to introduce Greg Grease‘s latest video for “Forward”, a stripped down, less-is-more banger that doesn’t need to be overdramatic to get it’s point across. Directed by Adam Dunn as a part of his #LABB (Lights and a Backdrop) series, the visuals are as minimalistic as it gets, allowing the Grease, his DJ and his turntable to play centre stage. Check it out and be sure to pick up Greg Grease’s Black King Cole EP if you don’t already own it.


  1. Blu & Nottz (feat. Rashad) – “End of the World”
  2. CJ Fly (feat. A La $oul & Phife Dawg) – “Seek Well”
  3. Boldy James (feat. Earl Sweatshirt, Da$h & Domo Genesis) – “Reform School” (prod. by The Alchemist)
  4. Danny Brown (feat. Scrufizzer) – “Dubstep”
  5. Black Milk – “Dismal”
  6. Alterbeats (feat. Guilty Simpson & The Rockness Monstah) – “Fruit Punch”
  7. Snow Tha Product (feat. CyHi The Prynce) – “Hold You Down”
  8. Freddie Gibbs & Madlib – “Harold’s”
  9. Childish Gambino – “Yaphet Kotto”
  10. Stan Ipcus – “Wifey Material”
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