Jay Z and Justin Timberlake yet again sets themselves as two social media innovators. At noon today, “Holy Grail” became the first music video (by someone as big as Jay) to premiere on Facebook. The video will apparently only be visible for 24 hours. Time is ticking… Check it out now:
Directed by: Anthony Mandler
The visuals are inspired by “Les Vanités.” “Vanités” is a special category of still life which evolved during the Baroque era; it focuses on the symbolism of its composition which suggests that human life on earth is empty and vain. To represent that, painters would use recurrent symbols such as: glasses of red wine to represent abundance, skulls to represent death, candle to represent time, textiles to represent wealth. The video sets and emphasis on how ephemeral things are. Jay explores the concepts of wealth and fame as fading powers.