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Heroes & Super Villains (Week 59): The Word of the Week is "Premature" | Takin' Mines
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Heroes & Super Villains (Week 59): The Word of the Week is “Premature”
By  |  09.22.2013  | 
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Love him or hate him, Canadian sensation and Young Money affiliate Drake is one of the hottest artists in the music industry right now. With a number of well received albums, the rapper has received a lot of attention over the past few years and has definitely capitalized on his success (I could make a “Started From the Bottom” joke, but that’s too easy.)Although it seems like there has been a recent influx of new age R&B with artists such as The Weeknd, JMSN, & Frank Ocean, Drizzy had the meta rap/R&B sound long before any of the aforementioned artists were relevant. It is with this exponential hype that, Nothing Was the Same, his latest project, was met with such success; “was” being the key term, as the album was unfortunately leaked earlier this week.

 

Depending on your feelings towards the crooner, this could be a good or a bad thing, due to the fact that album “leaks” seem to be a growing trend within the industry as a means of gaining the upper hand amongst competitors. Was it accidental? Intentional? How does this affect his upcoming projects and fame? A lot of questions arise from a move such as this and I feel that, under the right right circumstances, leaking could work wonders for an artist’s career.

 

This goes beyond music. We’ve got the technology to acquire resources beyond our imaginations and a low quality mp3 certainly won’t be a game changer any time soon. But what does a leaked project fully entail? Besides dominating the Internet through front page features on a host of sites, checking it out before the release day may increase sales of vinyl records, the seemingly archaic format to some but commonplace of hipster culture, and tour dates. This “try before you buy” method allows those who may not enjoy the stylings of the particular musician (in this case, I wouldn’t consider myself to be a Drake fan, but NWTS is a pretty fine piece of work) to buy in before dropping some hard earned cash on a gamble.

 

Also, there’s a notion of fan integrity that comes into play. Is the super fan the one who stays up all night and patrols the sites to be the first one on the block to hear it, or do they respect the aspirations of the artist and wait to pick it up before giving it a thorough listen? These are questions that are independent of any outside sources; it is up to the individual to make the best possible choice for themselves and their own well being.

 

This week, we’ve got 5 tracks that you might have missed during all of the commotion of the week:

 

1) Ju’Malone – “Give A Eff”

 

 
 

2) Nipsey Hustle (feat. Dom Kennedy & Cobby Supreme) – “Checc Me Out”

 

 
 

3) Vado – “Frank White”

 

 
 

4) Add 2 – “New Black Order”

 


 
 

5) Marion Write – ” Fall In Love/ The Light”
 

 


 
 

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Greg Grease – “Forward”

 

 

If you’ve managed to get this far during the week, you probably deserve a break. And what good timing to introduce Greg Grease‘s latest video for “Forward”, a stripped down, less-is-more banger that doesn’t need to be overdramatic to get it’s point across. Directed by Adam Dunn as a part of his #LABB (Lights and a Backdrop) series, the visuals are as minimalistic as it gets, allowing the Grease, his DJ and his turntable to play centre stage. Check it out and be sure to pick up Greg Grease’s Black King Cole EP if you don’t already own it.

 

  1. Blu & Nottz (feat. Rashad) – “End of the World”
  2. CJ Fly (feat. A La $oul & Phife Dawg) – “Seek Well”
  3. Boldy James (feat. Earl Sweatshirt, Da$h & Domo Genesis) – “Reform School” (prod. by The Alchemist)
  4. Danny Brown (feat. Scrufizzer) – “Dubstep”
  5. Black Milk – “Dismal”
  6. Alterbeats (feat. Guilty Simpson & The Rockness Monstah) – “Fruit Punch”
  7. Snow Tha Product (feat. CyHi The Prynce) – “Hold You Down”
  8. Freddie Gibbs & Madlib – “Harold’s”
  9. Childish Gambino – “Yaphet Kotto”
  10. Stan Ipcus – “Wifey Material”
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